Medscape Privacy Supplement
This PRIVACY SUPPLEMENT supplements the information contained in the Privacy Policy of WebMD LLC and its affiliates (collectively, “we,“ “us,“ or “our“) and applies solely to our users who are residents of U.S. states, commonwealths or territories with applicable data privacy laws (“consumers“ or “you“) in relation to your use of our websites, mobile applications and other resources intended for use by healthcare professionals and which we refer to as the "Medscape Network", including the information and services made available to users of the Medscape Network, such as medical news, reference content, clinical tools, applications, sponsored programs, advertising, email communications, continuing medical education, market research opportunities and discussion forums (collectively, the “Services").
We adopt this notice to comply with the requirements of certain applicable U.S. privacy laws and regulations, including the California Consumer Privacy Act, the California Privacy Rights Act and other California privacy laws, Virginia Consumer Data Protection Act, the Colorado Privacy Act, as well as the Connecticut Act Concerning Personal Data Privacy and Online Monitoring (collectively, "Applicable Data Privacy Laws"). Any terms defined in our Privacy Policy or in Applicable Data Privacy Laws have the same meaning when used in this notice.
Information we collect.
Certain information that we collect identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”).
We have collected personal information from the following categories of information from consumers within the last twelve (12) months:
Category |
Description |
Data Collected |
A. Identifiers. |
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. |
E.g., your name, email address, and IP address |
B. Personal information listed under Cal. Civ. Code § 1798.80(e). |
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. |
E.g., your name, education and employment affiliations |
C. Protected classification characteristics under California or federal law. |
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). |
E.g., age and gender |
D. Commercial Information. |
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
N/A |
E. Biometric Information. |
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. |
N/A |
F. Internet or other similar network activity. |
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. |
Yes |
G. Geolocation data. |
Physical location or movements. |
Yes |
H. Sensory data. |
Audio, electronic, visual, thermal, olfactory, or similar information. |
N/A |
I. Professional or employment-related information. |
Current or past job history or performance evaluations. |
E.g., your employment affiliations |
J. Non-public education information. |
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. |
N/A |
K. Inferences drawn from other personal information. |
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
Yes |
L. Sensitive Personal Information |
See Sensitive Personal Information below. |
Yes |
Personal information may not include:
- Publicly available information from government records.
- De-identified or aggregated consumer information.
- Information included in categories F, G and K may be collected and used in a de-identified and/or aggregated manner.
- Information excluded, such as:
- protected health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), the California Confidentiality of Medical Information Act (CMIA) and the Health Information Technology for Economic and Clinical Health Act (HITECH), clinical trial data or biomedical research study covered by the Federal Policy for the Protection of Human Subjects (Common Rule) or the human subject protection requirements of the United States Food and Drug Administration (FDA); or
- personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), the Farm Credit Act of 1971 and the Driver's Privacy Protection Act of 1994.
- information and documents created for purposes of the Health Care Quality Improvement Act of 1986.
Sensitive Personal Information
Sensitive personal information may include (1) personal information that reveals (A) a social security, driver’s license, state identification card, or passport number; (B) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (C) precise geolocation; (D) racial or ethnic origin, immigration status, religious or philosophical beliefs, or union membership; (E) the contents of mail, email, and text messages except where we are the intended recipient of the communication; (F) genetic data; (2) the processing of biometric or genetic information for the purpose of uniquely identifying a consumer; (3) personal information collected and analyzed concerning a consumer’s health or diagnosis; (4) personal information collected and analyzed concerning a consumer’s sex life or sexual orientation; and (5) personal information collected from a known child.
We may collect and store certain categories of sensitive personal information (e.g., account log-in, precise geolocation) in order to provide the Services to you and for short-term, transient use based on your interactions with the Medscape Network.
Categories of sources from which information is collected.
As described in our Privacy Policy, we may obtain the categories of personal information listed above from the following categories of sources:
- Directly from you, such as when you register with Medscape.
- Directly and indirectly from your activity on our Sites and Apps, as described below under Personalize the Services.
- From third parties that interact with us in connection with the Services, such as from governmental entities or from other third party sources to verify and update your registration information, for research purposes or to personalize the Services, including advertising.
Use of your personal information.
Each of categories A, B, F, G, I, K and L described above may be used for the following business purposes:
- Provision of the Services. We may use your personal information to provide and improve the Services, and to develop new Services.
- Member Profiles. We may associate your personal information with respect to your use of the Services with your registration information and any other information we have about you, as described in this privacy notice, thereby creating a profile of you that we may update from time to time ("Member Profile").
- Communications. By registering as a member of the Medscape Network, we may use of your registration information and other information collected about you as described in this privacy notice to communicate with you about the Services and other information that may be of interest to you. These communications may be conveyed through a variety of channels, subject to applicable law, including emails and may contain advertisements and other promotional materials from third party sponsors, including pharmaceutical companies.
- Personalize the Services. We may personalize the Services, including the advertising you see within the Medscape Network, on third party websites and in our email communications, based on information included in your Member Profile. For example, a user who WebMD believes is a cardiologist or who has browsed cardiology content with the Medscape Network may be served an advertisement promoting a particular cardiac product within the Medscape Network, on third party websites and/or within an email that a user who WebMD believes is a neurologist or has not browsed cardiology content will not see. We partner with third parties to manage and conduct our advertising activities including advertising on our websites and on third party websites. These third parties may use cookies and other tracking technologies to deliver this advertising based on your activities and interests as inferred from your use of the Services and other information they have about you. Also, advertisers may use their own cookies and other tracking technologies in the advertisements served to you through the Services, some of which may enable the advertiser to obtain personal information that can be used to specifically identify you, including the fact that you saw the advertisement, to the extent that you have separately provided consent to the advertiser or to the third party providing the tracking technology. Some advertisers use companies other than WebMD to serve their advertisements on their behalf and to monitor users' responses to these advertisements through the use of cookies and other tracking technologies. While WebMD generally permits the use of third party tracking technologies based on an understanding that they comply with the WebMD Advertising Policy, we do not have control over these third parties' use of cookies and other tracking technologies or how they manage the information they gather through them and WebMD may be unable to verify compliance with the WebMD Advertising Policy.
- Verification Purposes. We may use your information in conjunction with information from third parties to recognize you as a registered member when you visit one of our properties and to verify your identity and/or professional credentials. We may require you to provide proof of your identity, including that you are a healthcare professional, and if you are unable to do so to our reasonable satisfaction, we reserve the right to deny you access to the Services. While we take steps to verify that our members who identify as healthcare professionals are actually healthcare professionals, we make no guarantee as to their identity, professional credentials or licensure status.
- Account Management. We may use your information to administer your account, respond to your inquiries, fulfill your requests and send you administrative communications about the Services.
- Investigations. We may use your information to detect, investigate and defend against fraudulent or unlawful activity, violations of the Medscape Terms of Use and to otherwise establish, exercise and defend our legal rights.
- We retain each category of personal information for as long as your account is active in order to provide the Services to you and for a period of one (1) year thereafter, except as otherwise necessary for the Services (e.g., CME/CE records).
Sharing your personal information
Personal information disclosed for a business purpose
- Service Providers. We work with third party service providers to help us provide the Services and to otherwise assist us in the operation of the Medscape Network, including in the areas of email management and deployment, analytics, marketing, advertising, market research, sweepstakes and contest administration, identity and professional credential validation, content distribution, customer service, payment fulfillment, event logistics, website maintenance and data storage and security. We may provide these service providers with personal information about users of our Services so that they can fulfill their responsibilities to us, and we require that they agree to limit their use of this personal information to the fulfillment of these responsibilities.
- Advertising and Sponsored Programs. We may provide your personal information to third party sponsors of advertisements and Sponsored Programs, subject to applicable law. Specifically, when you are exposed to an advertisement through the Services, whether on one of our websites or apps, in an email or through some other means, or when you engage in a Sponsored Program, e.g., access a sponsored information resource, open one of our sponsored emails, WebMD may provide your personal information, such as your name and specialty (but not your email or postal address) to the applicable sponsor and/or its agents on the sponsor's behalf. We may also provide such third parties with details about your engagement with the advertisement or Sponsored Program (e.g., whether you viewed or otherwise interacted with certain content), your answers to any questions contained in the Sponsored Program and information about you that we have received from third parties. Additionally, when you register as a member of the Medscape Network, we may provide your personal information (but not your email or postal address) to potential sponsors of advertisements and Sponsored Programs that may be offered or provided to you through the Services, subject to applicable law. Except as otherwise provided by applicable law, we are not responsible for how these third parties use your information. All advertisements and Sponsored Programs (including any links to Sponsored Programs) made available within the Medscape Network, including through emails, will be identified to you by the label Advertisement, Information from Industry, Sponsored, WebMD Professional or some similar designation indicating that the content, which may pertain to a particular medical condition, therapy, product or service, has been selected by a third-party sponsor.
- Member Profiles. Subject to applicable law, WebMD may provide Member Profiles, and portions thereof, (excluding contact information and information about your participation in specific named CME and CE activities) to third parties, including our advertising customers, which these third parties may use for their business purposes including marketing.
- Market Research. If you receive remuneration for participating in a market research program offered through our Services, we may provide your personal information to our payment fulfillment vendor so that it can process and deliver your payment to you and for its recordkeeping and regulatory compliance purposes, and also to the program sponsor (or the market research company acting on its behalf) for its recordkeeping and regulatory compliance purposes. If you choose to access a survey that is conducted by a third party market research company, we may identify you to this company. Sometimes market research companies send us lists of individuals they wish to reach with particular market research opportunities and we may inform these companies which of these individuals are members of the Medscape Network so that they can manage their recruitment needs accordingly. Also, certain market research opportunities require us or the market research company to contact you directly to conduct the survey, including by telephone. We will inform you in the research invitation if you will be required to provide additional contact information, e.g., phone number, to participate so that you can decide at that time if you wish to proceed with the opportunity. We do not disclose your survey responses to the sponsor in a manner that identifies you.
- Continuing Medical Education. Medscape, LLC (“Medscape”) is jointly accredited by the Accreditation Council for Continuing Medical Education, the American Nurses Credentialing Center and the Accreditation Council for Pharmacy Education to deliver continuing education for the healthcare team (collectively, "CME/CE"), which CME/CE activities are hosted by Medscape on Medscape Education (medscape.org), which is part of the Medscape Network. As an accredited entity, Medscape is required to periodically submit personal information about CME/CE participation to the relevant accrediting entities. Medscape and its affiliates that develop independent medical education content (“IME”), including WebMD Global LLC ("WebMD Global"), may provide your personal information to accredited providers that certify CME/CE and IME offered through the Services as required to process your credits, fulfill their reporting obligations to the relevant accreditation bodies, and for their internal recordkeeping and regulatory purposes. Commercial supporters of CME/CE and IME activities receive only aggregated data about the activities that they support including participation and outcomes measurement reports. We may share your personal information among our affiliates for the purpose of sending you a survey with respect to a CME/CE or IME activity.
- Live and Virtual Events. When you register for and/or attend certain promotional webinars and non-CME/IME live and virtual events, we may report your participation and personal information (such as your name, specialty and contact information) to the partners and sponsors of such programs.
- Logging in to Another Website Using Your Medscape Credentials. Certain third party websites permit you to log in using your Medscape Network username and password. If you choose to log in to one of these websites using your Medscape Network access credentials, we may give this website information included in your registration profile including personal information such as your name, specialty, occupation and email address, (but not your Medscape username and password), which the operator of the website has agreed to use in accordance with its website's privacy policy. You should review the third party website's privacy policy before logging in. If the privacy policy of the third party site permits, we may receive information about your use of this third party site, which we may use in accordance with this privacy notice.
- Adverse Event Reporting. If you provide us information about an adverse event regarding a pharmaceutical product or medical device, we may be required to report such information along with your contact information to the manufacturer as required for it to fulfill its reporting obligations to the applicable regulatory authority. If you do not want this information reported to the applicable manufacturer and regulatory authority, then do not provide us with adverse event information.
- Consent. We may disclose your personal information to a third party in a manner not addressed by this privacy notice subject to your consent at such time.
- Aggregated Information. We may provide aggregated information about users of our Services to third parties as we deem appropriate in our sole discretion. For example, we may tell a customer what percentage of registered users of the Medscape Network reside in a particular geographical area or specialize in a particular clinical area, or what percentage of participants in a market research survey selected a particular response to a survey question.
- Social Widgets. We may include social widgets within our websites and apps which enable you to interact with the associated social media services, e.g., to share an article. These widgets may collect browsing data which may be received by the third party that provided the widget, and are controlled by these third parties. You may be able to manage your privacy preferences directly with the applicable social network platform.
- Business Transfers and Affiliates. We may share your information with any member of our group of companies (meaning our subsidiaries, our ultimate holding company and its subsidiaries) for their use for the purposes set forth in this privacy notice, including to market to you through a variety of channels as described herein, subject to applicable law.
- Legal Requirements. We may release personal information when we believe release (i) is required to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order and to meet national security or law enforcement requirements; or (ii) is reasonable in response to a physical threat to you or others, to protect property or defend or assert legal rights of us or others.
In the preceding twelve (12) months, we may have disclosed your personal information included in each of categories A, B, F, I, G and K for each business purpose described above depending on your use of the Services described herein.
We disclose your personal information for a business purpose to the following categories of third parties: (i) service providers, and (ii) third parties to whom you or your agents authorize us to disclose your personal information in connection with the Services.
Personal information “sold” or “shared” to third parties
In the preceding twelve (12) months, we may have “sold“ or “shared” the personal information included in each of categories A, B, F, I, G and K described above to our commercial clients in connection with our advertising and sponsored programs described under Advertising and Sponsored Programs above.
We do not “sell” or “share” the personal information of consumers that we know are minors under 16 years of age without affirmative authorization as required under Applicable Data Privacy Laws.
We do not “sell” or “share” your sensitive personal information in category L.
Your rights
Applicable Data Privacy Laws provide consumers with specific rights regarding their personal information. This section describes your consumer rights and explains how to exercise those rights.
Right to know and data portability
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months or beyond the 12-month period on or after January 1, 2022. Once we receive and confirm your verifiable consumer request, we will disclose to you:
- the categories of personal information we collected about you.
- the categories of sources for the personal information we collected about you.
- our business or commercial purpose for collecting, selling or sharing that personal information.
- the categories of third parties with whom we disclose that personal information.
- the specific pieces of personal information we collected about you (also called a right to access or data portability request).
You may only make a verifiable consumer request for access or data portability twice within a 12-month period.
Right to delete
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and verify your consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service providers to:
- complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- prevent, detect and investigate security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- debug products to identify and repair errors that impair existing intended functionality.
- exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
- engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
- enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- comply with a legal obligation.
- make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Right to correct your inaccurate personal information
You have the right to request that we correct any inaccurate personal information about you, taking into account the nature of the personal information and the purposes of processing your personal information. Once we receive and verify your consumer request, we will use commercially reasonable efforts to correct (and direct our service providers to correct) your inaccurate personal information from our records, unless it is impossible or involves a disproportionate effort.
Right to opt-out of the sale or sharing of your personal information
You have the right to opt out of the sale and sharing of your personal information subject to certain exclusions as described below. Once we receive your request, we will not sell or share your personal information, unless an exclusion applies. We may request that you authorize the sale or sharing of your personal information after 12 months following your opt-out.
Applicable Data Privacy Laws exclude certain transfers of your personal information from what constitutes a sale thereof:
- As directed by you:
- When you direct us to intentionally disclose your personal information or use the Services to intentionally interact with us or a third party (provided that third party does not sell or share your personal information, unless that disclosure would be consistent with Applicable Data Privacy Laws).
- Opt-out signal:
- We may share an identifier for you if you have opted out of the sale or sharing of your personal information for the purposes of alerting third parties of your election.
- Service provider:
- We may share your personal information with a service provider that is necessary to perform a business purpose as described above if both of the following conditions are met:
- we provide notice of the sharing and your opt-out right as described herein.
- the service provider does not further collect, sell, share or use the personal information of the consumer except as necessary to perform the business purpose.
- Change of control:
- We may transfer to a third party your personal information as an asset that is part of a merger, acquisition, bankruptcy, or other transaction subject to certain requirements described in Applicable Data Privacy Laws.
We are unable to process opt-out requests across devices or the Apps for advertising services described herein. For example, if you opt out on your browser, we are not able to honor that request if you are using one of our Apps due to our practices and the limitations described above.
Right to non-discrimination for exercising your privacy rights
We will not discriminate against you for exercising any of your rights described herein. Unless permitted by Applicable Data Privacy Laws, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
We may provide a different level of Services if the difference is reasonably related to value provided by your data.
Exercising access, data portability, correction and deletion rights
To exercise the access, data portability, correction and deletion rights described above, please submit a request to us by either:
- Calling us at (866) 967-1410.
- Clicking here.
By calling the toll-free number or using the above form, you will be asked to provide certain identifying information, such as name, email, residency and date of birth, which we will only use to process or verify your request. You will be asked to validate your request by clicking a validation link in an email that will be sent to the email address provided.
The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
You may be asked to provide further verifying documentation, such as proof of residency and identity.
Only you or a person you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you are making a request through an authorized agent acting on your behalf, such authorized agent must provide proof of written authorization to do so, and you must verify your identity directly with us, unless such authorized agent provides proof of a power of attorney pursuant to applicable law.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
In case you want to appeal the denial of a decision with regard to a previous request, please submit a request to us by sending an email to userprivacy@webmd.net.
Exercising opt-out right
You may exercise your opt-out right by visiting our website and selecting your preferences within the cookie banner at the bottom of the page, as well as by clicking the “Do Not Sell or Share My Personal Information“ link in the footer or by filling out the form here. You may also exercise your opt-out right by enabling an opt-out preference signal as part of your security or privacy settings (where available) in your device or browser. The cookie banner will automatically read such signals and comply with your preferences.
As more fully described in our Cookie Policy, in order to give you more control over your privacy choices and to enable you to opt-out of interest-based advertising on the Sites, we have implemented a preferences manager. You can learn more about managing your preferences for ads online, particularly for many third-party advertising networks, through resources made available by the Digital Advertising Alliance at https://www.aboutads.info or the Network Advertising Initiative at https://optout.networkadvertising.org.
Opt-outs may be stored via cookies. If you clear cookies or if your browser blocks cookies, your opt-out cookie may no longer be available and your opt-out choices may not be honored. We do not maintain or control the opt-out mechanisms described herein and are not responsible for their operation.
Please note that even if you opt-out of interest-based advertising, you will continue to receive generic advertisements through the Services. Please also note that your choice to stop tailored advertising is specific to the browser or mobile device that you are using so if you make a choice to opt out from one computer or mobile device and you want your opt-out to apply to a different computer or mobile device as well, please opt out from that computer or mobile device too.
You may also control interest-based advertising on your mobile device by enabling the “Limit Ad Tracking“ setting in your iOS device’s settings or “Opt out of Ads Personalization“ in your Android device's settings. This will not prevent you from seeing advertisements, but will limit the use of device advertising identifiers to personalize ads based on your interests. If you have questions about how to reject cookies on your specific device, please confirm with the device manufacturer.
Response Timing and Format
We shall confirm receipt of your request(s) within 10 business days and provide you information on how we will process your request. We will endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will cover a period of no less than 12 months preceding the receipt of a verifiable consumer request. The response we provide will explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Changes to this privacy notice
We reserve the right to change or modify this privacy notice and any of our Services at any time and any changes will be effective upon being posted unless we advise otherwise. By continuing to use the Services after changes are made to this privacy notice, you agree to such changes. We encourage you to periodically review this privacy notice for the latest information on our privacy practices.
Contact information
Please send us an email by using the Contact Us link at the bottom of every page of the WebMD Sites if you have any questions about this privacy notice or the personal information we maintain about you. We will respond to your request within a reasonable timeframe.
You can also contact WebMD’s Privacy Office at:
WebMD LLC
Attn: Office of Privacy
283-299 Market Street
2 Gateway Center
4th Floor
Newark NJ 07102
Effective Date: July 1, 2023